This week, the online media outlet Hluthafinn published an interview with Vilhjálmur Þorsteinsson, the founder of Miðeind.

In the interview, Vilhjálmur discusses the challenges involved in building language tech and AI for the small Icelandic market; how private initiatives can operate with social benefit and sustainability as guiding principles rather than shareholder profit; and which business models and financing arrangements are best suited for such cases.

It's a recommended read for anyone interested in purpose-driven companies, language technology, and diverse approaches to innovation.

Read the interview here (in Icelandic): Miðeind seeks the ideal structure for its purpose